Westford Real Estate | Westford Real MA Estate, Chelmsford Real MA Estate, Groton MA Real Estate


It can be quite frustrating for a homeowner with a home on the market for an extended period that cannot find the right buyer. Because a lot goes into listing a house and many plans depend on the sale going through, there is an added pressure to get the process over with quickly.

Luckily, there are some things you can do if your home is staying too long on the market to make it more attractive to buyers. Below are some popular alternatives to take when confronted with issues like this:

1. Sell at a later date

While it might be possible to sell a home virtually in any market, it is as well possible that there are other beneficial periods to try to sell your home. For example, trying to sell a house in the winter isn't ideal as the weather makes it difficult for buyers to come to view the house.

2. Rent it out

If you have issues paying your mortgage, you should consider renting out your home. The rent sometimes may be above your mortgage depending on what you offer. Either way, it pays most of your mortgage and lets you manage your finances better.

3. Try a second mortgage

If you are selling your home because you need money, another option could be to take a second mortgage which will free up some of your home equity as cash for you to use for immediate financial needs. You may also seek a home equity line of credit which helps you to access available funds.

4. Lower your selling price

Reducing your selling price can be your last option when your home has been on the market for several months. A drop in selling price would make your home attractive to buyers who are looking to buy a bargain. The reduced asking price will also make it easier for your buyers to get a mortgage.

5. Change your real estate agent

Sometimes the market isn't the problem, but your real estate agent is. In cases where your agent is not experienced enough or distracted from the sale, you may consider switching to someone else to list the home when your contract ends. Find someone that has a marketing flair and can organize regular open houses for your property. This will help to put your home back to the forefront of the real estate market and increase your chances of selling it.

Bear in mind that timing is essential for real estate sales and while you may experience some delay, you can still help the process. Seek the advice of a property expert in re-marketing your home.


Adding a house to the real estate market should be simple. However, a home seller must consider various factors before listing a home, or risks missing out on opportunities to stir up interest from potential homebuyers.

Some of the top factors to consider before you list a residence include:

1. Your Home's Interior and Exterior

Ultimately, your home only gets one chance to make a positive first impression on homebuyers. If a home seller dedicates the necessary time and resources to update a house's interior and exterior, he or she may be able to increase the likelihood of a quick home sale.

To improve a house's interior, it is important to declutter as much as possible. Remove any non-essential items from a home; these items can be sold at a garage sale or online or put into a storage unit until a home sells.

Furthermore, to enhance a home's exterior, a home seller should mow the front lawn, trim the hedges and perform assorted home exterior maintenance projects. With a dazzling home exterior, a home seller can help his or her residence stand out from other available houses.

2. The Local Housing Market

How does your home stack up against the competition? Study the local housing market closely, and you should have no trouble establishing a competitive price for your home.

Examine the prices of available residences that are similar to your own. Also, take a look at the prices of recently sold houses in your city or town. With this housing market data in hand, you can understand whether you're preparing to operate in a buyer's or seller's market and price your residence appropriately.

3. Home Appraisal Results

When it comes to getting a home ready for the real estate market, it never hurts to conduct a home appraisal.

During a home appraisal, a property inspector will assess a house's condition. After the appraisal is finished, this inspector will provide a homeowner with a copy of a home appraisal report.

A home appraisal report offers valuable insights into a home's condition and enables a home seller to prioritize myriad home improvement projects. As such, the report may help a home seller find ways to enhance a residence before he or she adds it to the real estate market.

Lastly, if you're looking to list a house in the foreseeable future, working with a real estate agent is key.

A real estate agent is happy to help you prep your residence for the housing market. He or she will offer honest, unbiased home selling recommendations and ensure you can upgrade your house as needed. Plus, this housing market professional will set up home showings and open houses, negotiate with homebuyers on your behalf and do whatever it takes to help you sell your residence.

Get your house ready for the real estate market – consider the aforementioned factors, and you can transform an ordinary residence into an awe-inspiring home.


The home selling journey can be long and time-consuming, particularly for those who are listing a residence for the first time. Lucky for you, there are many quick, easy ways to avoid the danger of becoming a "typical" home seller, i.e. someone who lacks the skills and know-how to generate plenty of interest in his or her property.

Now, let's take a look at three tips that you can use to become an expert home seller.

1. Review the Current State of the Housing Market

The housing market often fluctuates. As such, a buyer's market today may quickly morph into a seller's market tomorrow.

Ultimately, an expert home seller will allocate the necessary time and resources to learn about the current state of the real estate market. He or she will be able to identify housing market patterns and trends and collect extensive real estate market data to map out the home selling journey accordingly.

To learn about the housing market, take a look at some of the houses that are currently available in your city or town. Evaluating available houses in your area will allow you to find out how your residence stacks up against the competition.

Also, assess the prices of recently sold residences in your region. This may help you differentiate between a buyer's market and a seller's market.

2. Analyze Your House's Interior and Exterior

For a home seller, it is paramount that his or her residence makes a positive first impression on potential homebuyers. And if you enhance your house's interior and exterior, you may be able to boost your chances of a quick, seamless home sale.

A property appraisal usually represents a great starting point for home sellers. This appraisal involves a full evaluation of your house by a property inspector. Then, you'll receive a report that outlines your home's strengths and weaknesses and will help you plan any home improvement projects.

Also, it is important to remember that there are many simple ways to upgrade your home's exterior and interior.

Home exterior improvements like mowing the front lawn and clearing dirt and debris from walkways can make a world of difference in the eyes of homebuyers.

Removing clutter from your home offers multiple benefits as well. De-cluttering allows you to free up space inside your residence as well as get rid of unwanted items.

3. Collaborate with a Real Estate Agent

There is no need to navigate the home selling process on your own. Fortunately, you can hire a real estate agent to help you remove the guesswork as you proceed along the home selling journey.

A real estate agent understands what it takes to promote your residence to large groups of potential property buyers. In fact, he or she will set up property showings and open houses, offer honest, unbiased home selling suggestions and respond to your home selling queries at any time.

Don't settle for an "average" home selling experience. Instead, use the aforementioned tips, and you can become an expert home seller in no time at all.


Although you might have a home selling timeline in place, there may be instances where changes to your plan are required. These include:

1. You are listing your home in a buyer's market.

If you add your house to a buyer's market, you likely will face lots of competition from rival home sellers. As such, it may be difficult to enjoy a fast, profitable home selling experience if you fail to promote your residence accordingly.

To succeed in a buyer's market, you'll need to be patient. But if you can find ways to differentiate your house from the competition, you could maximize your home sale earnings.

Oftentimes, it helps to revamp a house's curb appeal. By mowing the front lawn and performing various home exterior improvements, you can help your house make a positive first impression on potential buyers.

You also should spend some time removing clutter from inside your house. That way, you can make it easy for buyers to envision what life may be like if they purchase your home.

2. You are struggling to stir up interest in your house.

After you add your house to the real estate market, it may be several weeks or months before a buyer submits an offer to purchase your residence. And if you're committed to optimizing the value of your house, it is important to wait for the right offer before you finalize your house sale.

If your home initially fails to stir up interest among buyers, there is no need to worry. In fact, there are many things that you can do to ensure your house hits the mark with buyers.

Generally, it is a good idea to establish an aggressive initial home asking price. This price should account for your house's condition, age and the current state of the real estate market.

It typically is beneficial to consider the homebuyer's perspective as well. Because if you understand why a buyer may be interested in your house, you could discover ways to help you house stand out in a competitive real estate market.

3. You have yet to hire a real estate agent.

Finding a real estate agent who can help you sell your house is key. Yet if you fail to employ an expert real estate agent right away, it may be difficult to enjoy a quick, seamless home selling experience.

Real estate agents are available in cities and towns nationwide, and these housing market professionals are happy to assist you in any way possible. If you need a real estate agent who can help you list your house and promote it to dozens of potential buyers, you should have no trouble finding an agent who matches or surpasses your expectations. Or, if you want to find a real estate agent who can offer tips throughout the home selling journey, you can choose from many potential candidates in your area.

Remember, be flexible as you proceed along the home selling journey, and you can increase the likelihood of achieving the best-possible results.


Navigating the home selling journey can be difficult, regardless of whether you're an experienced or first-time property seller. Fortunately, we're here to help you limit the possibility of encountering home selling problems that otherwise may prevent you from achieving your desired results.

Now, let's take a look at three tips to help you avoid risks during the home selling journey.

1. Learn About the Housing Market

What sets your residence apart from others on the real estate market? Ultimately, if you allocate time and resources to learn about the local real estate sector, you can promote your residence to the right groups of prospective buyers.

Take a look at the prices of homes that are similar to your own and are located in your city or town. With this real estate market information, you can narrow the price range for your residence.

Also, check out the prices of recently sold houses in your area and find out how long these homes were available before they were sold. This real estate market information will enable you to determine whether you're about to enter a buyer's or seller's market.

2. Establish an Aggressive Price for Your House

An aggressive initial home asking price can be a difference-maker during the home selling journey. Because if you have an aggressive asking price in place for your home, you could boost the likelihood of a fast house sale.

Conducting a home appraisal enables you to understand the value of your house based on its age, condition and the current state of the housing market. This appraisal is performed by a property expert, and it may help you establish an aggressive initial home asking price from day one of the home selling journey.

In addition, it may be beneficial to complete a home inspection. If a home inspector analyzes your residence both inside and out, he or she can help you identify potential problems. Then, you can perform various home upgrades to boost the value of your home.

3. Remain Flexible

The home selling journey typically varies from seller to seller. However, if you remain flexible as you proceed along this journey, you may be better equipped than other home sellers to identify and address problems before they escalate.

If you require extra assistance during the home selling journey, you may want to hire a real estate agent as well. This housing market professional can guide you along the home selling journey and take the guesswork out of listing your residence.

A real estate agent will help you add your residence to the housing market, promote your house to potential buyers and set up open house events and home showings. Plus, if you receive an offer to purchase your residence, a real estate agent will help you review this proposal and make an informed home selling decision.

Avoid problems throughout the home selling journey – use the aforementioned tips, and you can quickly detect and resolve any potential home selling issues.




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